The Strengths of the Adventure Group
Four Key Strengths of the Adventure Group
1. A Travel Industry Network Built Since the Industry’s Early Days
While booking travel online has now become commonplace, Adventure has built close relationships with airlines—an industry with high barriers to entry—as well as hotels around the world since the early days of the OTA era. As a result, we are able to secure more competitive inventory than other companies and offer exclusive plans and products.
2. Expertise in Digital Marketing and Technology Development
Leveraging the expertise we have developed in-house in digital marketing and system development since the early days, we achieve highly efficient customer acquisition and operational efficiency.
3. Early Investment in Advanced Standards
As the OTA industry becomes increasingly commoditized, close system integration with industry partners is essential to provide customers with more affordable and customized products. In recent years, we have promoted Japan’s first integration cases with airlines adopting the new NDC communication standard. By combining the strength of our industry network with our system development capabilities, we deliver differentiated products.
4. Efficient Global Group Management
Through collaboration among our group companies—each with strengths in areas such as network capabilities and development—we efficiently generate synergies. In recent years, foreign nationals have come to account for more than 50% of our group-wide workforce, creating a truly global organizational environment and giving us a competitive edge in the highly competitive IT talent market.