COMPANY

Balancing Social Contribution and Business

Adventure’s journey began with a conviction our founder, Nakamura, formed while traveling the world as a student.

He envisioned a future in which the emergence of low-cost carriers (LCCs) would revitalize tourism in Southeast Asia, create local employment, and enrich people’s lives. Through the development of the tourism industry, the world could be made better.

Guided by this strong belief, we launched the comprehensive travel booking service “skyticket” in 2006 and have continued to grow our business ever since.

However, we have faced many obstacles along the way — from the widespread travel restraint following the Great East Japan Earthquake to the mobility restrictions during the COVID-19 pandemic.

Each time we encountered such challenges, we engaged in repeated discussions and ultimately came to reaffirm that this business truly embodies our ideals.

“skyticket” operates by matching customers who wish to travel with product providers (suppliers) such as hotels and car rental companies. By lowering the barriers to travel and increasing the number of travelers, we contribute to regional economic development and the creation of new employment opportunities.

This matching function and contribution to regional economies represent our model of balancing social contribution with business. However, that is not the whole story.

As regional economies grow stronger, local residents gain the means to travel themselves and become new travelers. This, in turn, creates further matching opportunities and generates additional regional impact — forming a continuous cycle.

The revenue generated from this cycle enables us to expand into more regions and new service domains, strengthening our ability to promote both business growth and social contribution on a global scale.

We will continue striving to balance social contribution and business while creating a cycle that makes society better. To do so, we constantly ask ourselves:

“What value can we provide to society?”
“What impact can we create for the world?”

With these questions in mind, we are committed to becoming a platform where everyone’s adventures begin.

Fulfilling the Desires of People Around the World

In order to meet the need for affordable travel, we have launched and expanded “skyticket,” our online booking platform that allows users to compare and book airline tickets, including LCCs, and budget rental cars on a single platform. Nevertheless, there remains a strong global demand for this kind of travel. Our goal is to evolve into Japan’s first global OTA, aiming to become a comprehensive booking platform where all travelers can transcend borders and cultures to realize true and satisfying travel experiences.

Integrity

– Conducting our business with integrity, fairness, and high ethical standards

The foundation of our business lies in the trust we build with our customers and suppliers. We believe that sincerity and fairness are essential to earning that trust, and that they are the key to creating a sustainable cycle of social contribution.

Visionary

– Challenging ourselves to create businesses with high social impact without fear of risk and without compromising our ideals

Although striving toward our ideals amid real-world challenges is never easy, we value creating an environment and opportunities that encourage bold, uncompromising action.

Flexibility

– Flexibility to adapt to changes in both market and social conditions, constantly optimizing the best means to achieve our goals

As society becomes increasingly dynamic in what is often called the VUCA era, we aim to remain an organization that is not bound by conventional thinking and can swiftly steer toward the most appropriate course.